As human beings, we have an extraordinary ability that we could use more and better when we practice: communication.
Why do many dentists fail to reach their potential? Why do many dentists never have the chance to create the long-lasting success they desire? And Why do only a handful of people truly understand what it takes to create a happy life through dentistry?
The answer is simple. They understand the secret. By the end of this article, I hope to share this secret with you and give you ideas to help you on your journey to success.
“As dentists, we are poorly trained in the art of communication.”
As dentists, we are very well educated and trained to be clinically competent. We have spent countless hours plodding along in our profession to provide exceptional care. Yet, we are poorly trained in the art of communication. Moreover, we somehow failed to understand the simple concept that creates trusting relationships between us and our patients.
“What if I told you that success is just a conversation away?”
On average, Clinicians tend to interrupt their patients within 15 seconds. We rarely listen to them carefully. As human beings, We often tend to jump to conclusions and feel like we can know the answer to a certain problem within seconds of information. But what if I told you that success is just a conversation away?
Every day we have a slogan that we repeat to our patients when they are welcomed into our facilities. We openly tell them that “the day is about them”. And to convey this message, Before starting my consultations, I often invite my patients to have a preclinical interview with me.. This is a sacred moment., where I get to know my patients more personally. The theme here is simple. It's not about me, it's about them.
“There should be no interruptions while the patient is speaking.”
The language you should use to approach this conversion is simple and clear. The goal is to create a comfortable experience, so with that in mind, be patient and speak in a calm, lower-pitched voice. Smiling is encouraged. I would recommend asking them questions about their life, their values, their goals, and their expectations.
There should be no interruptions while I'm talking. I just sit back, smile, and let the patient feel comfortable sharing. And if I have to talk, I make sure I only ask questions related to what they just revealed. I make an effort to ask 5 questions about what they are discussing. I do not avoid this process in any way.
“Becoming the dentist who listens and cares is what sets you apart.”
This shows that you listened to understand, not just to respond. The patient feels valued and accepted. A bridge of trust is built between them and you. And as a dentist, you will be able to discover countless information that will help you recommend the correct and most appropriate treatment to your patients.
It is worth noting that Patients associate discomfort and pain with a visit to the dentist. By taking the time to make them feel listened to, you disassociate impersonality from your care. Your insurance will be perceived much more effectively. You will very quickly become the dentist who listens and cares. This is what sets you apart. This is how patients will have the confidence to accept the treatments you recommend. This is how you create a long-lasting relationship and thus success through dentistry.
I urge you to apply this to your personal life. The next time you are in a conversation, take a moment and remember that it is not about you. Ask questions about what the other person is discussing. It won’t be long before you realize that people will enjoy talking to you and sharing information with you. Information is valuable, and opportunities are embedded in information. Now you see that success is just a conversation away.
Source: enlightensmiles.com
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