{"id":3800,"date":"2024-05-17T21:53:50","date_gmt":"2024-05-17T18:53:50","guid":{"rendered":"https:\/\/enlightensmiles.ro\/?p=3800"},"modified":"2024-05-17T21:53:51","modified_gmt":"2024-05-17T18:53:51","slug":"drumul-spre-harley-street","status":"publish","type":"post","link":"https:\/\/enlightensmiles.ro\/en\/2024\/05\/17\/drumul-spre-harley-street\/","title":{"rendered":"The road to Harley Street"},"content":{"rendered":"

Pursuing my passion for cosmetic dentistry.<\/p>\n\n\n\n

The growth of cosmetic dentistry has been phenomenal in recent years. This increased demand can be attributed to a number of factors, including social media, influential celebrities, and a general increase in patient awareness of the various procedures that can be offered. Cosmetic dentistry can be defined as \u201cmodifications or treatments intended to restore or improve a person's appearance\u201d<\/strong> (Morley et al, 1999). The provision of such treatment is linked to the increased demand for facial aesthetics and other cosmetic procedures. Another possible reason is the advancement in minimally invasive and painless dentistry, which has opened up a larger group of eligible patients. To put it simply, dentistry is no longer as scary as it used to be!<\/p>\n\n\n\n

After graduating from dental school, I quickly realised that I still had a lot to learn. Cosmetic dentistry is not something that is covered extensively at undergraduate level. As a result, I discovered a whole new field that I felt was worth exploring further. What interested me most was the technical and artistic side involved in cosmetic treatments. For the past two years, I have been fortunate to work at the prestigious Harley Street Dental Studio (HSDS). This has given me the opportunity to deal with more complex cases, which in turn has accelerated my development in this field. I would like to share some of my experiences and advice with you and hope that I can inspire other passionate dentists to follow a similar career path.<\/p>\n\n\n\n

Attend as many courses and lectures as possible!<\/strong><\/p>\n\n\n\n

One thing is for sure\u2026 postgraduate education has kept me deep in the overdraft since I graduated in 2011. As soon as I think I\u2019m done, another lecture or course comes along and I can\u2019t seem to resist. Whether it\u2019s a composites course from the renowned Newton Fahl or a degree in implantology, I assure you that nothing in dentistry comes cheap. However, I have very few regrets! Without participating in these courses, it would not have been possible to provide dental work that meets the standards<\/strong> a high-class dental office like Harley Street Dental Studio<\/strong>.<\/p>\n\n\n\n

As a Dental Foundation Trainer for the deanery of London<\/strong>, I find that almost all new dentists struggle with treatment planning. An office like HSDS is very different from a general dental office. Most patients come in for a specific consultation. For most assessments you are required to deal with many different aspects of dentistry, for which at least moderate knowledge of each specialty is important.<\/strong> For this reason, it is worth taking courses in as many areas as possible to ensure you are up to date. Now, of course, there is no denying the role of experience! However, You can shorten the time it takes to learn different skills by seeing the successes and failures of others.<\/strong><\/p>\n\n\n\n

Courses and conferences serve a secondary purpose. They are one of the only times you will have the opportunity to meet and network with dentists outside of your daily circle of friends and colleagues. This allows you to expand your network andLearn from other people who think the same way.<\/strong><\/p>\n\n\n\n

To save money, try to identify the latest trends in dentistry<\/strong>. Imagine the dentistry of the future and continue to improve in these areas. Current hot topics include, for example, digital dentistry and bonding with composite materials<\/strong>. Practices like HSDS are rapidly investing in new state-of-the-art 3D scanners and are gearing their marketing towards growing trends. It\u2019s important to stay up to date with this movement. There\u2019s little point in taking a course on full dentures when you could use the same money to take a course on digital scanning.<\/p>\n\n\n\n

This quickly brings me to\u2026It's not what you know that matters, it's who you know!<\/strong><\/p>\n\n\n\n

To succeed, it is vital to network with other colleagues, technicians and dentists. My first job on Harley Street was through a recommendation. Whereas my current job on Harley Street came about because I kept in touch with the right people. My advice would be to surround yourself with people you would like to imitate. <\/strong>This could be by staying in touch with former classmates, attending dental events and conferences, or meeting people through social media.<\/p>\n\n\n\n

Social Media and marketing \u2013 If you don't have an Instagram account, you don't exist...?<\/strong><\/p>\n\n\n\n

I say this with caution, as I know there are many successful dentists who have never posted on Instagram! Personally, I have been working on my Instagram page for several years. If you have an account, you know how difficult it is to grow your following. I myself am still trying to master this field. Social media gurus, such as Michael Water<\/strong>, they proved thatThat's how powerful this marketing tool can be.<\/strong>, but social mediait requires a lot of commitment<\/strong>. Posting online comes less naturally to me, but I've had to embrace this culture nonetheless (although I could post a little more often).<\/p>\n\n\n\n

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Just last week I saw two new patients, both of whom had already researched me on Google and came across my Instagram page<\/strong>. When I asked him to check my Instagram activity, he replied: \u201cI already did and that\u2019s why I decided to come see you.\u201d There is no doubt, Instagram has become a form of online portfolio.<\/strong> I routinely ask patients at consultation appointments to follow me and look at my work, it's a great way to get a patient to get to know you before they come back for their next dental appointment.<\/p>\n\n\n\n

Marketing is a skill that is rarely covered in dental school and it is something I was introduced to while working on Harley Street. There is no doubt that Good marketing can make a company grow, but without a good product, experienced professionals, and a team ethos, progress will be small.<\/strong> Successful dental practices rely on effective marketing. When have you ever gone beyond the first few Google searches? If you have a particular field that you are passionate about, you should consider talking to your employer about the possibility of having a page about it on your website.<\/strong>. Most of the patients I see at HSDS have browsed the image gallery on our website and are aware of the services we offer. If your practice does not have a website, I highly recommend creating one of your own. I recently spoke with one of the leading dental website designers who informed me that they have seen an increase in interest from associate dentists.<\/p>\n\n\n\n

In addition to all of the above, we\u2019ve found that employers are now looking for dentists who are tech-savvy and have a social media presence. After all, what employer wouldn\u2019t want a little free marketing and an extra online presence?<\/p>\n\n\n\n

Here it ismy top features<\/strong> for anyone starting out:<\/p>\n\n\n\n